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Sweepstakes refer to a promotional contest where participants enter for a chance to win prizes, often without needing to make a purchase. What does sweepstakes mean? Essentially, they are a form of marketing strategy used by companies to engage customers and increase brand awareness. Participants typically enter by submitting their information, and winners are selected randomly, making it an exciting opportunity for many. Understanding what does sweepstakes mean can help individuals navigate these contests and recognize the potential rewards involved.