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US Bank offers a direct deposit bonus to incentivize new customers to open a checking account. By setting up a qualifying direct deposit, customers can earn a cash bonus after meeting specific criteria, such as maintaining a minimum balance or completing a certain number of transactions. This promotion not only provides immediate financial benefits but also encourages customers to take advantage of US Bank's range of banking services. It's a great opportunity for those looking to maximize their banking experience while enjoying the convenience of direct deposits.