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Turnover in online casinos refers to the total amount of money wagered by players over a specific period. This metric is crucial for assessing the casino's performance and profitability, as it reflects player engagement and activity levels. High turnover indicates a vibrant gaming environment, attracting more players and potentially leading to increased revenue. Additionally, understanding turnover helps casinos optimize their marketing strategies and game offerings, ensuring they meet player preferences and enhance overall satisfaction. Ultimately, effective management of turnover can significantly impact an online casino's success in a competitive market.