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Giveaways are a popular marketing strategy used by brands to engage their audience and increase visibility. By offering free products or services, companies can attract new customers and reward loyal ones. Giveaways often create excitement and buzz on social media, encouraging participants to share the event with friends. This not only boosts brand awareness but also fosters a sense of community among followers. Ultimately, well-executed giveaways can lead to increased sales and a stronger connection between the brand and its audience.