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Contests and sweepstakes are popular promotional tools used by businesses to engage customers and boost brand awareness. While contests typically require participants to showcase their skills or creativity, such as through writing or photography, sweepstakes rely on chance, allowing anyone to enter for a chance to win prizes. Both contests and sweepstakes can generate excitement and encourage social sharing, making them effective strategies for increasing customer interaction and loyalty. Ultimately, these engaging activities provide a fun way for brands to connect with their audience while offering enticing rewards.