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Citi Bank offers a Direct Deposit Bonus to attract new customers and reward existing ones for setting up direct deposits into their Citi accounts. By enrolling in this program, customers can earn a cash bonus after meeting specific deposit requirements within a designated timeframe. This incentive not only encourages regular income deposits but also enhances account engagement. The bonus amount may vary based on the type of account and the total direct deposit amount, making it an appealing option for those looking to maximize their banking benefits. Always check the latest terms and conditions for eligibility.