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When it comes to the best European sportsbooks, several names stand out for their reliability, user experience, and diverse betting options. Bet365, known for its extensive market coverage and live betting features, is a favorite among punters. Other top contenders include William Hill, offering a rich history and competitive odds, and Unibet, which excels in promotions and customer service. Additionally, Betfair's unique exchange model attracts savvy bettors looking for better odds. With robust security measures and a variety of payment options, these sportsbooks provide an excellent platform for sports enthusiasts across Europe.