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Many banks offer direct deposit bonuses as an incentive for new customers to open accounts. These bonuses typically require setting up a direct deposit of a certain amount within a specified timeframe. Once the conditions are met, customers can receive cash rewards, which can range from $50 to several hundred dollars. This promotion not only helps individuals save money but also encourages them to establish a reliable banking relationship. However, it's essential to read the fine print, as some banks may have fees or minimum balance requirements that could affect the overall benefit.