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Bank of America offers a Direct Deposit Bonus to incentivize new customers to open a checking account. By setting up a qualifying direct deposit, customers can earn a cash bonus, typically ranging from $100 to $300, depending on the account type and the deposit amount. This promotion is designed to encourage regular income deposits, making banking more convenient. To qualify, customers must meet specific criteria, including maintaining the account for a designated period. It's a great way to kickstart your banking experience with added financial benefits.