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Sweepstakes Traffic refers to the influx of visitors generated by promotional contests and giveaways, often designed to boost engagement and brand awareness. By leveraging enticing prizes and easy entry methods, businesses can effectively harness Sweepstakes Traffic to attract new customers and retain existing ones. This strategy not only increases website visits but also enhances social media presence, as participants share the contest with their networks. Ultimately, Sweepstakes Traffic serves as a powerful tool for marketers looking to expand their reach and drive conversions.