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Sweepstakes marketing is a powerful promotional strategy that engages consumers by offering them the chance to win prizes in exchange for their participation. This approach not only boosts brand awareness but also encourages customer interaction and data collection. By leveraging social media and email campaigns, businesses can effectively implement sweepstakes marketing to reach a wider audience. Ultimately, sweepstakes marketing creates excitement around a brand, fostering loyalty and driving sales while providing valuable insights into consumer preferences.