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A checking account bonus for direct deposit is an enticing offer from banks to attract new customers. Typically, this bonus rewards account holders with a cash incentive after they set up a recurring direct deposit, such as a paycheck or government benefits, into their new account. The bonus amount can vary, often ranging from $100 to $300, and may require a minimum deposit or a specific number of transactions within a designated timeframe. This promotion not only enhances the account's value but also encourages customers to establish a reliable banking relationship.